Online Reputation Management (ORM) means managing and influencing the information related to your brand that is available online. It is a proactive way to improve the reliability and authenticity of your brand. ORM is done by monitoring internet mentions and keeping a positive image of your brands positive image in web searches. But you must … Read more
Search engine optimization or SEO is the marketing technique to optimize your website and make it rank higher in various search results. When deployed and managed properly, SEO gives your business a more competitive edge and helps generate more leads. SEO plays a crucial role in empowering your business to offer answers to potential customer … Read more
Social Media Influencer as a marketing strategy have been around for well over 100 years, according to one PLNU professor. Influencers use influencer marketing techniques in order to promote and sell products or services. Determine your niche and become an authority in one area to attract engaged audiences. Post at regular intervals on all platforms … Read more