Online Reputation Management (ORM) means managing and influencing the information related to your brand that is available online. It is a proactive way to improve the reliability and authenticity of your brand. ORM is done by monitoring internet mentions and keeping a positive image of your brands positive image in web searches.
But you must be wondering what role Search Engine Optimization (SEO) plays in ORM. Businesses can take proactive measures to protect their rankings through reputation management SEO. Read out this blog, to know more about the same.
Role of SEO in ORM
SEO Reputation Management means managing what your target audience sees about your brand or business on various search engine results pages (SERP). This practice is done using various measures like improving online content, managing reviews, and addressing negative content promptly to have more satisfied customers.
It’s about looking for ways to improve rankings of positive content and drown out negative search results.
The main reasons why must take care of SEO Reputation Management include:
- To have Organic Search Traffic
- For Paid Search Traffic
- Earn more Revenues
- Reduce Expenses
- Stay Competitive
Most Common Strategies for Reputation Management Through SEO
When someone searches about your business on Google, and your business comes up in that search, it is important to give a positive message. Below are some of the strategies that help improve the rankings of positive content.
Strategy: Increase Rankings of Positive Search Results
In case your business has more negative results on the first pages, then you can reduce it with positive results. Improving the rankings of positive or neutral content is how you shift negative messages off of the first page, thereby reducing the chances of unflattering content remaining visible on a search engine.
Strategy: Take Advantage of All Content Forms That Show Up in SERPs
Google search results show not just links to business websites but a lot of other information as well. Your users can see paid ads, your social media profiles, Google My business profiles, videos, images, and much more. Reputation management strategies consist of all content types that are available on the Google SERP.
Strategy: Push Down Negative Search Results
Do detailed SEO keyword research for a company’s site to know what other high-volume searches are yielding negative results. These are medium-long tail keywords closely related to the main branded term that are used by the users while searching. Building more backlinks (a process in which a website links out to another website’s content) is an ideal strategy to push down negative results. Based on the trustworthiness of the company, Google’s algorithm decides how to rank a page and trust is determined by how many links are pointing to that page. Gather backlinks from authority sites.
Strategy: Encourage Satisfied Customers to Share Reviews
Reviews are crucial not just for local SEO prospects but for reputation management as well. Positive reviews not just improve your search engine rankings but they are powerful social proof for prospective customers. Urge satisfied customers to share their feedback and reviews as it showcases your commitment to customer satisfaction.
Simple Steps to Improve Your Brand Image
- Give accurate information in local directories. Keeping the information like name, address, and contact details, same everywhere.
- Lay emphasis on customers’ reviews as they are the backbone of both local SEO
- Including local keywords, such as city, in your content makes for a more active and relevant community. This strategy helps improve your local search rankings.
- Creating relevant content for the audience to improve your SEO and reputation.
- Build links from trustworthy sources to strengthen both SEO and reputation.
- Local SEO gives ley opportunities to connect directly with your audience through features like reviews, Q&As, and Google Posts.
Final Words
It’s absolutely important to crucial online reputation management as a part of SEO strategy. Businesses must understand the significance of SEO in brand perception. Both SEO and ORM go hand-in-hand, otherwise, it might end up wasting your hard-earned money and time.
So next time, include both of them as part of the marketing strategy.